At the intersection of business, culture, community and sport. 

We connect them.

Duran Concepts is a Houston-based sports and experiential marketing agency helping brands, sports organizations, agencies and public-sector partners connect with multicultural audiences through strategy, partnerships, community engagement and on-the-ground execution.

20+ Years of Sports Industry Experience | Houston Market Expertise | Strategy + Execution

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Professional Sports • Major Events • Experiential Marketing • Multicultural Engagement • Partnerships • Event Operations

Experience that goes beyond marketing.

Duran Concepts helps organizations create meaningful connections with the audiences and communities they want to reach.

Our approach combines strategic thinking with hands-on execution, bringing together experience in professional sports, multicultural marketing, grassroots engagement, partnerships, major events and event operations.

We understand how business objectives translate into real-world experiences — from the boardroom to the community to the stadium.

WHO WE WORK WITH

Built to be a strategic partner.

Sports Organizations & Rights Holders

We support sports properties and organizations with fan engagement, community strategy, multicultural audience development, partnerships, programming and local market execution.

Brands & Sponsors

We help brands connect sponsorships and marketing objectives to relevant experiences through sports, culture and community.

Agencies & Event Producers

We serve as a trusted Houston market partner for agencies and producers needing local intelligence, relationships, multicultural expertise and boots-on-the-ground support.

Public-Sector & Destination Organizations

We develop sports, business and community initiatives that help districts, municipalities and destination organizations create stronger connections with the people they serve.

Strategy grounded in experience. Execution grounded in the market.

The best ideas only work when they can be translated into meaningful experiences.

Duran Concepts helps organizations move from strategy to execution by combining sports industry experience, multicultural market knowledge, community relationships and hands-on operational support.

Our engagements are tailored to each project — from strategic consultation and local market intelligence to partnership development, activation and onsite execution.

SERVICES

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COMING TO HOUSTON?

You don’t necessarily need to build another local team.

You need the right local partner.

Duran Concepts works with agencies, brands, sports organizations and event producers that need Houston market expertise without adding permanent infrastructure.

We can support your team with: Local market intelligence | Multicultural audience insights | Community relationships | Partner introductions | Vendor and resource identification | Grassroots outreach | Event operations | Local staffing | Activation support | On-the-ground project management

Not sure where your project fits?

Many of our projects cross several areas of expertise.

Tell us what you’re trying to accomplish and we’ll help identify where Duran Concepts can add the most value.

Work that creates connections.

Duran Concepts brings ideas to life through programs, partnerships, activations and experiences designed around the specific needs of each client and community.

FEATURED WORK

Community Sports + Fútbol Programming

Duran Concepts works with East Aldine District to develop sports programming and activate community soccer spaces through strategy, partnerships, outreach and operational planning.

The work is centered around making fútbol accessible while creating stronger connections between residents, organizations and community spaces.

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Multicultural Fan Engagement

Created in partnership with Central American Collective and community partners, Salvadoran Heritage Night brings together professional soccer, Salvadoran culture, community engagement and fundraising.

The experience demonstrates how culturally relevant sports programming can strengthen connections between teams and the communities they serve.

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Small Business + Community Engagement

Since 2021, Duran Concepts has worked alongside Cultura Codes and the Greater Northside Management District to develop and execute programs supporting businesses throughout the district.

Our work has included workshops, business tours, outreach, marketing, partnerships and hands-on engagement designed to help local businesses connect with resources and opportunities.

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WHY CLIENTS BRING US TO THE TABLE.

We understand business.

We work with organizations to understand the objective first — whether the goal is audience growth, community engagement, brand visibility, partnership development, economic impact or event execution.

We understand community.

Authentic engagement requires relationships, cultural awareness and a willingness to show up. We bring a grassroots approach built around personal engagement and trusted relationships.

We understand sports.

Our experience spans professional sports, major sporting events, fan engagement, community programs and fútbol culture.

We execute.

Our work does not stop with a strategy or presentation. We help turn ideas into programs, partnerships, experiences and events people can see and feel.

Marketing should create connection.

Duran Concepts was built around a simple belief: the most effective marketing does more than generate impressions.

It creates meaningful connections between organizations and people.

That philosophy has shaped our work across sports, community initiatives, experiential marketing, business engagement and major events.

We work closely with clients to understand what they are trying to accomplish, who they need to reach and how to create an experience or strategy that feels authentic to the audience.

Sometimes that requires big-picture strategy.

Sometimes it requires grassroots outreach.

Sometimes it requires identifying the right partner.

And sometimes it means being onsite and making sure every detail gets done.

At Duran Concepts, we are comfortable doing all of it.

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OUR DIFFERENCE

We know how to connect the boardroom to the community.

Sports Industry Experience

More than two decades of experience across professional sports, major events, community engagement, partnerships and fan experience informs every project.

Multicultural Fluency

We understand the cultural nuances, relationships and community dynamics required to authentically engage diverse audiences.

Market Knowledge

Houston is our home but we have worked across many markets. Our work is supported by deep relationships across sports, business, government, community organizations and multicultural networks.

Hands-On Execution

We help clients move from ideas to implementation.

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FOUNDER

Maria Duran is a sports and community engagement leader with more than 20 years of experience across professional sports, major sporting events, multicultural marketing, partnerships and experiential programming.

Her professional sports career has included

Throughout her career, Maria has developed a reputation for connecting organizations with communities in ways that are strategic, authentic and highly personal.

Her experience spans community relations, major-event planning, partnership development, multicultural engagement, sports programming, event operations and experiential marketing.

That range allows her to move comfortably between executive conversations and grassroots execution — understanding both what organizations need to accomplish and what it takes to earn genuine community participation.

Through Duran Concepts, Maria brings that experience, perspective and network to organizations looking for a trusted partner in Houston and beyond.

EXPERIENCE ACROSS THE SPORTS ECOSYSTEM.

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DURAN CONCEPTS PAST CLIENTS

We bring together business strategy, community insight, sports industry experience and hands-on execution. From audience growth and partnerships to grassroots engagement, fan experiences and event operations, we help organizations turn objectives into meaningful programs, experiences and connections that resonate.

CREATING PLATFORMS FOR IMPACT

Our commitment to sports and community extends beyond client engagements.

Through initiatives and partnerships led by Maria and Duran Concepts, we continue to create programs that use sports, culture and community engagement to bring people together.

Let’s create something meaningful.

Looking for a partner who understands sports, Houston, multicultural audiences and the importance of hands-on execution?

We’d like to hear what you’re working on.

Ideas from the intersection of sport, culture, community and business.

Duran Concepts shares observations and perspectives on sports marketing, multicultural audiences, Houston’s sports ecosystem, experiential marketing and the role sports can play in strengthening communities.

 

 

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