Marketing should create connection.
Duran Concepts was built around a simple belief: the most effective marketing does more than generate impressions.
It creates meaningful connections between organizations and people.
That philosophy has shaped our work across sports, community initiatives, experiential marketing, business engagement and major events.
We work closely with clients to understand what they are trying to accomplish, who they need to reach and how to create an experience or strategy that feels authentic to the audience.
Sometimes that requires big-picture strategy.
Sometimes it requires grassroots outreach.
Sometimes it requires identifying the right partner.
And sometimes it means being onsite and making sure every detail gets done.
At Duran Concepts, we are comfortable doing all of it.
OUR DIFFERENCE
We know how to connect the boardroom to the community.
Sports Industry Experience
More than two decades of experience across professional sports, major events, community engagement, partnerships and fan experience informs every project.
Multicultural Fluency
We understand the cultural nuances, relationships and community dynamics required to authentically engage diverse audiences.
Market Knowledge
Houston is our home but we have worked across many markets. Our work is supported by deep relationships across sports, business, government, community organizations and multicultural networks.
Hands-On Execution
We help clients move from ideas to implementation.
FOUNDER
Maria Vilma Duran
Founder & Managing Principal
MARIA’S EXPERTISE: Sports Marketing | Experiential Marketing | Multicultural Engagement | Community Relations | Partnership Development | Major Events | Fan Engagement | Event Operations | Grassroots Marketing | Houston Market Strategy
Maria Duran is a sports and community engagement leader with more than 20 years of experience across professional sports, major sporting events, multicultural marketing, partnerships and experiential programming.
Her professional sports career has included
Throughout her career, Maria has developed a reputation for connecting organizations with communities in ways that are strategic, authentic and highly personal.
Her experience spans community relations, major-event planning, partnership development, multicultural engagement, sports programming, event operations and experiential marketing.
That range allows her to move comfortably between executive conversations and grassroots execution — understanding both what organizations need to accomplish and what it takes to earn genuine community participation.
Through Duran Concepts, Maria brings that experience, perspective and network to organizations looking for a trusted partner in Houston and beyond.
EXPERIENCE ACROSS THE SPORTS ECOSYSTEM.
DURAN CONCEPTS PAST CLIENTS
We bring together business strategy, community insight, sports industry experience and hands-on execution. From audience growth and partnerships to grassroots engagement, fan experiences and event operations, we help organizations turn objectives into meaningful programs, experiences and connections that resonate.
CREATING PLATFORMS FOR IMPACT
Our commitment to sports and community extends beyond client engagements.
Through initiatives and partnerships led by Maria and Duran Concepts, we continue to create programs that use sports, culture and community engagement to bring people together.
Let’s create something meaningful.
Looking for a partner who understands sports, Houston, multicultural audiences and the importance of hands-on execution?
We’d like to hear what you’re working on.