Houston, Texas — Duran Concepts is proud to announce a new collaboration with content creators Yudy Gómez and Roger Acevedo, better known digitally as Aventuras Yu y Ro, one of Houston’s most recognizable Hispanic voices in travel, culture, and summer of soccer lifestyle content across the United States.
The collaboration comes at a major moment for Houston as the city prepares to welcome international visitors ahead of the biggest soccer event in the world.
With more than 350,000 global followers across social media platforms, Aventuras Yu y Ro have built a loyal audience through authentic storytelling and real-life travel experiences, showing what cities are truly like — where to eat, what to do, how to move around, and how each destination actually feels.
The creators are currently leading El Parche Mundialista, a digital content series focused on the U.S. host cities, including Houston, for the summer of soccer. The project highlights everything happening outside the stadiums — from local culture and small businesses to fan experiences, gastronomy, and the energy transforming each city ahead of the tournament.
“Houston is one of the most culturally diverse cities in the country and an essential part of the summer of soccer experience,” said Maria Duran, founder of Duran Concepts. “Yudy and Roger are creating a genuine connection with the Hispanic community by showing the city and the upcoming tournament from a real cultural and community-driven perspective.”
Through this collaboration, Duran Concepts and Aventuras Yu y Ro will develop content and experiences focused on showcasing Houston’s multicultural identity, local businesses, and the city’s role as one of the leading destinations this summer.
About Duran Concepts
Duran Concepts is a Houston-based multicultural and sports marketing agency specializing in brand activations, fan engagement, and community-focused campaigns. The agency connects organizations with diverse audiences through authentic and impactful experiences.
About Aventuras Yu y Ro
Aventuras Yu y Ro is the digital platform created by content creators Yudy Gómez and Roger Acevedo. Through social media, they share travel experiences, city guides, food recommendations, and cultural storytelling across the United States. They are currently developing El Parche Mundialista, a digital series documenting the cities hosting the summer of soccer tournament in the United States.
